I was chatting with someone recently who was telling me a story about the grief she had trying to separate herself from the person who hosted her website. I say person, not company, because apparently, the site was hosted on the server of her tech consultant, who had built her website when she first started her business.

You just launched your new website! You’ve been working with your developer for weeks, and it’s just what you envisioned. And now it’s done. Or is it?

If your goal is not only to get visitors to find your website, but also to have them return again and again, just having a jazzy new website may not be enough. What will bring them back after that first time? The answer is fresh content. And I mean quality fresh content.